@font-face {
    font-family: "Lexend";
    font-style: normal;
    font-weight: 100 900;
    font-display: swap;
    src: url("/assets/fonts/lexend-latin.woff2") format("woff2");
  }

  :root {
    --ink: #171717;
    --ink-soft: #4a4a4a;
    --ink-quiet: #6b6b6b;
    --cream: #f7f7f6;
    --panel: #f1f1ef;
    --white: #ffffff;
    --saffron: #FF9F1C;
    --saffron-deep: #E88A00;
    --saffron-soft: #FFF3E0;
    --line: #e7e7e5;
    --ok: #1f8a4c;
    --radius: 14px;
    --shadow: 0 1px 2px rgba(23,23,23,.04), 0 12px 32px -16px rgba(23,23,23,.18);
    --max: 1120px;
  }

  * { box-sizing: border-box; }
  html { scroll-behavior: auto; -webkit-text-size-adjust: 100%; }
  body {
    margin: 0;
    font-family: "Lexend", system-ui, -apple-system, "Segoe UI", sans-serif;
    font-size: 17px;
    line-height: 1.65;
    color: var(--ink);
    background: var(--white);
    overflow-x: clip;
  }
  img { max-width: 100%; height: auto; display: block; }
  a { color: inherit; }
  h1, h2, h3 { margin: 0; font-weight: 600; letter-spacing: -0.02em; line-height: 1.12; }
  h1 { font-size: clamp(34px, 4.2vw, 54px); }
  h2 { font-size: clamp(28px, 3.2vw, 40px); }
  h3 { font-size: 20px; letter-spacing: -0.01em; line-height: 1.3; }
  p { margin: 0; }
  .container { max-width: var(--max); margin: 0 auto; padding: 0 20px; }
  @media (min-width: 768px) { .container { padding: 0 32px; } }

  .kicker {
    display: inline-block;
    font-size: 12.5px;
    font-weight: 600;
    letter-spacing: .12em;
    text-transform: uppercase;
    color: #A65F00;
  }
  .lede { font-size: 19px; color: var(--ink-soft); line-height: 1.6; }
  @media (max-width: 767px) { .lede { font-size: 17px; } }
  .muted { color: var(--ink-quiet); }
  .small { font-size: 14.5px; }

  .btn {
    display: inline-flex; align-items: center; justify-content: center; gap: 10px;
    padding: 14px 22px; border-radius: 999px;
    font-weight: 600; font-size: 16px; line-height: 1; text-decoration: none;
    border: 1.5px solid transparent; cursor: pointer;
    transition: transform .15s ease, background-color .15s ease, border-color .15s ease;
  }
  .btn:active { transform: translateY(1px); }
  .btn:focus-visible { outline: 3px solid rgba(255,159,28,.45); outline-offset: 2px; }
  .btn-primary { background: var(--saffron); color: var(--ink); }
  .btn-primary:hover { background: var(--saffron-deep); }
  .btn-ghost { background: transparent; color: var(--ink); border-color: var(--line); }
  .btn-ghost:hover { border-color: var(--ink); }
  .btn-dark { background: var(--ink); color: var(--white); }
  .btn-dark:hover { background: #000; }

  /* Header */
  .site-header {
    position: sticky; top: 0; z-index: 50;
    background: rgba(255,255,255,.92);
    backdrop-filter: saturate(140%) blur(8px);
    border-bottom: 1px solid var(--line);
  }
  .nav-row { display: flex; align-items: center; justify-content: space-between; height: 72px; gap: 16px; }
  .brand { display: inline-flex; align-items: center; gap: 12px; text-decoration: none; }
  .brand img { height: 36px; width: auto; }
  .brand .tag {
    font-size: 12px; font-weight: 600; letter-spacing: .08em; text-transform: uppercase;
    color: var(--ink); background: var(--saffron-soft); border: 1px solid #ffe1b3;
    padding: 5px 9px; border-radius: 999px; line-height: 1;
  }
  .nav-links { display: none; align-items: center; gap: 28px; margin: 0; padding: 0; list-style: none; }
  .nav-links a { text-decoration: none; font-weight: 500; font-size: 15.5px; color: var(--ink-soft); }
  .nav-links a:hover { color: var(--ink); }
  .nav-cta { display: none; }
  .nav-toggle {
    display: inline-flex; align-items: center; justify-content: center;
    width: 44px; height: 44px; border-radius: 10px; border: 1px solid var(--line); background: var(--white); cursor: pointer;
  }
  .nav-toggle:focus-visible { outline: 3px solid rgba(255,159,28,.45); }
  .nav-toggle svg { width: 22px; height: 22px; }
  .nav-toggle .ic-close { display: none; }
  .site-header.open .nav-toggle .ic-open { display: none; }
  .site-header.open .nav-toggle .ic-close { display: block; }
  .mobile-menu {
    display: none; border-top: 1px solid var(--line); background: var(--white);
    padding: 12px 20px 20px;
  }
  .site-header.open .mobile-menu { display: block; }
  .mobile-menu a { display: block; padding: 12px 0; text-decoration: none; font-weight: 500; border-bottom: 1px solid var(--line); }
  .mobile-menu .btn { margin-top: 14px; width: 100%; }
  @media (min-width: 900px) {
    .nav-links { display: flex; }
    .nav-cta { display: inline-flex; }
    .nav-toggle, .mobile-menu { display: none !important; }
  }

  /* Hero */
  .hero { padding: 56px 0 40px; }
  @media (min-width: 900px) { .hero { padding: 88px 0 64px; } }
  .hero-grid { display: grid; gap: 40px; align-items: center; }
  @media (min-width: 900px) { .hero-grid { grid-template-columns: 1.1fr .9fr; gap: 56px; } }
  .hero h1 { margin-top: 14px; max-width: 15ch; }
  .hero .lede { margin-top: 20px; max-width: 48ch; }
  .hero-ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 28px; }
  .checks { list-style: none; margin: 28px 0 0; padding: 0; display: grid; gap: 10px; }
  .checks li { display: flex; gap: 10px; align-items: flex-start; font-size: 15.5px; color: var(--ink-soft); }
  .checks svg { flex: none; width: 20px; height: 20px; margin-top: 2px; color: var(--ok); }

  .hero-visual { position: relative; }
  .shot-card {
    border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); background: var(--white);
    box-shadow: var(--shadow);
  }
  .shot-card .bar { display: flex; gap: 6px; align-items: center; padding: 10px 12px; border-bottom: 1px solid var(--line); background: var(--cream); }
  .shot-card .bar i { width: 10px; height: 10px; border-radius: 50%; background: #dcdcd9; display: block; }
  .shot-card .bar span { margin-left: 8px; font-size: 12.5px; color: var(--ink-quiet); }
  .shot-card img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; object-position: top; }
  .hero-note {
    position: absolute; left: 16px; bottom: -18px;
    background: var(--ink); color: var(--white); border-radius: 12px; padding: 12px 14px;
    font-size: 13.5px; line-height: 1.4; box-shadow: var(--shadow); max-width: 260px;
  }
  .hero-note b { color: var(--saffron); font-weight: 600; }

  /* Price strip */
  .strip { background: var(--cream); border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); margin-top: 40px; }
  .strip-grid { display: grid; gap: 14px; padding: 22px 0; }
  @media (min-width: 720px) { .strip-grid { grid-template-columns: repeat(3, 1fr) auto; align-items: center; } }
  .strip-item { display: flex; align-items: baseline; gap: 10px; }
  .strip-item .price { font-size: 26px; font-weight: 600; letter-spacing: -0.02em; }
  .strip-item .what { color: var(--ink-soft); font-size: 15px; }
  .strip .fine { font-size: 13.5px; color: var(--ink-quiet); }

  /* Sections */
  section { padding: 72px 0; }
  @media (min-width: 900px) { section { padding: 96px 0; } }
  .section-head { max-width: 640px; }
  .section-head h2 { margin-top: 12px; }
  .section-head p { margin-top: 14px; }
  .alt { background: var(--cream); }

  /* Pain points */
  .quotes { display: grid; gap: 14px; margin-top: 36px; }
  @media (min-width: 720px) { .quotes { grid-template-columns: repeat(2, 1fr); } }
  @media (min-width: 1000px) { .quotes { grid-template-columns: repeat(3, 1fr); } }
  .quote {
    background: var(--white); border: 1px solid var(--line); border-radius: var(--radius);
    padding: 22px 22px 20px; font-size: 17px; line-height: 1.5; position: relative;
  }
  .quote::before { content: "“"; color: var(--saffron); font-size: 40px; line-height: 1; display: block; margin-bottom: 6px; font-weight: 600; }
  .answer { margin-top: 32px; display: grid; gap: 18px; align-items: center; }
  @media (min-width: 900px) { .answer { grid-template-columns: 1fr auto; } }
  .answer p { font-size: 19px; max-width: 60ch; }

  /* Pricing */
  .plans { display: grid; gap: 18px; margin-top: 36px; }
  @media (min-width: 820px) { .plans { grid-template-columns: 1fr 1fr; } }
  .plan {
    border: 1px solid var(--line); border-radius: var(--radius); padding: 28px; background: var(--white);
    display: flex; flex-direction: column; gap: 16px;
  }
  .plan.featured { border-color: var(--saffron); box-shadow: 0 0 0 3px var(--saffron-soft); }
  .plan .name { font-size: 15px; font-weight: 600; letter-spacing: .04em; text-transform: uppercase; color: var(--ink-soft); }
  .plan .price { font-size: 44px; font-weight: 600; letter-spacing: -0.03em; line-height: 1; }
  .plan .price small { font-size: 15px; font-weight: 500; letter-spacing: 0; color: var(--ink-quiet); margin-left: 6px; }
  .plan .desc { color: var(--ink-soft); }
  .plan ul { margin: 0; padding: 0; list-style: none; display: grid; gap: 8px; font-size: 15.5px; }
  .plan li { display: flex; gap: 10px; align-items: flex-start; }
  .plan li svg { flex: none; width: 18px; height: 18px; margin-top: 3px; color: var(--ok); }
  .plan .btn { margin-top: auto; }
  .included {
    margin-top: 18px; padding: 18px 22px; border-radius: var(--radius); background: var(--saffron-soft); border: 1px solid #ffe1b3;
    display: flex; flex-wrap: wrap; gap: 8px 22px; align-items: center; font-size: 15.5px;
  }
  .included b { font-weight: 600; }
  .addons { margin-top: 40px; }
  .addons h3 { font-size: 22px; }
  .addon-grid { display: grid; gap: 12px; margin-top: 18px; }
  @media (min-width: 720px) { .addon-grid { grid-template-columns: repeat(2, 1fr); } }
  @media (min-width: 1000px) { .addon-grid { grid-template-columns: repeat(3, 1fr); } }
  .addon { border: 1px solid var(--line); border-radius: 12px; padding: 16px 18px; background: var(--white); }
  .addon .row { display: flex; justify-content: space-between; gap: 12px; align-items: baseline; }
  .addon .n { font-weight: 600; font-size: 16px; }
  .addon .p { font-weight: 600; white-space: nowrap; }
  .addon .p small { font-weight: 400; color: var(--ink-quiet); font-size: 13px; margin-left: 4px; }
  .addon .d { margin-top: 6px; font-size: 14.5px; color: var(--ink-soft); line-height: 1.5; }

  /* Work */
  .work { display: grid; gap: 22px; margin-top: 36px; }
  @media (min-width: 720px) { .work { grid-template-columns: repeat(2, 1fr); } }
  @media (min-width: 1000px) { .work { grid-template-columns: repeat(3, 1fr); } }
  .work-card { text-decoration: none; display: block; }
  .work-card .frame {
    border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); background: var(--white);
    box-shadow: var(--shadow); transition: transform .2s ease, box-shadow .2s ease;
  }
  .work-card:hover .frame { transform: translateY(-3px); box-shadow: 0 2px 4px rgba(23,23,23,.05), 0 20px 40px -18px rgba(23,23,23,.28); }
  .work-card .frame img { width: 100%; aspect-ratio: 3 / 2; object-fit: cover; object-position: top; }
  .work-card .meta { display: flex; flex-direction: column; gap: 2px; margin-top: 12px; }
  .work-card .meta b { font-weight: 600; }
  .work-card .meta span { color: var(--ink-quiet); font-size: 14.5px; }
  .work-card .live { display: inline-flex; align-items: center; gap: 6px; font-size: 13px; font-weight: 600; color: var(--ok); margin-top: 4px; }
  .work-card .live i { width: 7px; height: 7px; border-radius: 50%; background: var(--ok); display: inline-block; }

  /* Steps */
  .steps { display: grid; gap: 18px; margin-top: 36px; counter-reset: step; }
  @media (min-width: 720px) { .steps { grid-template-columns: repeat(2, 1fr); } }
  @media (min-width: 1000px) { .steps { grid-template-columns: repeat(4, 1fr); } }
  .step { background: var(--white); border: 1px solid var(--line); border-radius: var(--radius); padding: 24px; }
  .step .num {
    width: 38px; height: 38px; border-radius: 50%; background: var(--saffron); color: var(--ink);
    display: inline-flex; align-items: center; justify-content: center; font-weight: 600; font-size: 15px;
  }
  .step h3 { margin-top: 16px; }
  .step p { margin-top: 8px; color: var(--ink-soft); font-size: 15.5px; }

  /* About */
  .about { display: grid; gap: 32px; align-items: center; }
  @media (min-width: 900px) { .about { grid-template-columns: 380px 1fr; gap: 56px; } }
  .about img { border-radius: var(--radius); width: 100%; max-width: 380px; aspect-ratio: 4 / 5; object-fit: cover; }
  .about h2 { margin-top: 12px; }
  .about p { margin-top: 16px; color: var(--ink-soft); font-size: 17.5px; }
  .about .sig { margin-top: 18px; font-weight: 600; color: var(--ink); }

  /* FAQ */
  .faq { margin-top: 32px; max-width: 760px; }
  .faq details { border-top: 1px solid var(--line); }
  .faq details:last-child { border-bottom: 1px solid var(--line); }
  .faq summary {
    list-style: none; cursor: pointer; padding: 18px 0; font-weight: 600; font-size: 17.5px;
    display: flex; justify-content: space-between; gap: 16px; align-items: center;
  }
  .faq summary::-webkit-details-marker { display: none; }
  .faq summary svg { flex: none; width: 20px; height: 20px; transition: transform .2s ease; color: var(--ink-quiet); }
  .faq details[open] summary svg { transform: rotate(45deg); }
  .faq .a { padding: 0 0 20px; color: var(--ink-soft); max-width: 62ch; }

  /* Demo form */
  .demo { background: var(--ink); color: var(--white); }
  .demo .kicker { color: var(--saffron); }
  .demo-grid { display: grid; gap: 36px; }
  @media (min-width: 900px) { .demo-grid { grid-template-columns: 1fr 1fr; gap: 64px; align-items: start; } }
  .demo p { color: #c9c9c6; }
  .demo .checks li { color: #e6e6e3; }
  .demo .checks svg { color: var(--saffron); }
  .form { display: grid; gap: 14px; }
  .field { display: grid; gap: 6px; }
  .field label { font-size: 14px; font-weight: 500; color: #e6e6e3; }
  .field label small { color: #9a9a97; font-weight: 400; }
  .field input, .field textarea {
    width: 100%; font: inherit; font-size: 16px; color: var(--ink);
    padding: 13px 14px; border-radius: 10px; border: 1px solid #3a3a3a; background: var(--white);
  }
  .field input:focus, .field textarea:focus { outline: 3px solid rgba(255,159,28,.5); outline-offset: 1px; border-color: var(--saffron); }
  .field textarea { min-height: 120px; resize: vertical; }
  .form-row { display: grid; gap: 14px; }
  @media (min-width: 560px) { .form-row { grid-template-columns: 1fr 1fr; } }
  .honey { position: absolute; left: -9999px; width: 1px; height: 1px; overflow: hidden; }
  .form .btn { width: 100%; margin-top: 4px; }
  .form .fine { font-size: 13px; color: #9a9a97; }
  .form .fine a { color: #c9c9c6; }

  /* Footer */
  footer { background: var(--white); border-top: 1px solid var(--line); padding: 40px 0; font-size: 14.5px; color: var(--ink-soft); }
  .foot { display: grid; gap: 22px; }
  @media (min-width: 900px) { .foot { grid-template-columns: 1.2fr 1fr 1fr; gap: 40px; } }
  .foot img { height: 30px; width: auto; }
  .foot p { margin-top: 12px; line-height: 1.6; }
  .foot .fh { margin: 0 0 10px; font-size: 13px; letter-spacing: .08em; text-transform: uppercase; color: var(--ink-quiet); font-weight: 600; }
  .foot ul { list-style: none; margin: 0; padding: 0; display: grid; gap: 8px; }
  .foot a { text-decoration: none; }
  .foot a:hover { text-decoration: underline; }
  .copy { margin-top: 28px; padding-top: 18px; border-top: 1px solid var(--line); font-size: 13.5px; color: var(--ink-quiet); display: flex; flex-wrap: wrap; gap: 8px 20px; justify-content: space-between; }

  @media (prefers-reduced-motion: reduce) {
    .btn, .work-card .frame, .faq summary svg { transition: none; }
  }

  /* Subpages */
  .nav-links a.on { color: var(--ink); }
  .page-head { padding: 56px 0 8px; }
  @media (min-width: 900px) { .page-head { padding: 80px 0 16px; } }
  .page-head h1 { margin-top: 12px; max-width: 18ch; font-size: clamp(32px, 4vw, 50px); }
  .page-head .lede { margin-top: 18px; max-width: 56ch; }
  .crumbs { font-size: 14px; color: var(--ink-quiet); display: flex; flex-wrap: wrap; gap: 6px; margin: 0; padding: 0; list-style: none; }
  .crumbs a { text-decoration: none; }
  .crumbs a:hover { text-decoration: underline; }
  .crumbs li + li::before { content: "›"; margin-right: 6px; }
  .prose { max-width: 680px; }
  .prose h2 { font-size: 26px; margin-top: 40px; }
  .prose h3 { font-size: 19px; margin-top: 26px; }
  .prose p { margin-top: 14px; color: var(--ink-soft); }
  .prose ul { margin: 14px 0 0; padding-left: 20px; color: var(--ink-soft); }
  .prose li { margin-top: 6px; }
  .prose a { color: var(--ink); }
  .detail { display: grid; gap: 14px; margin-top: 36px; }
  @media (min-width: 720px) { .detail { grid-template-columns: repeat(2, 1fr); } }
  @media (min-width: 1000px) { .detail { grid-template-columns: repeat(3, 1fr); } }
  .detail .card { border: 1px solid var(--line); border-radius: var(--radius); padding: 22px; background: var(--white); }
  .detail .card h3 { font-size: 18px; }
  .detail .card p { margin-top: 8px; color: var(--ink-soft); font-size: 15.5px; }
  .cta-band { background: var(--ink); color: var(--white); padding: 64px 0; }
  .cta-band .kicker { color: var(--saffron); }
  .cta-band h2 { margin-top: 12px; }
  .cta-band p { margin-top: 14px; color: #c9c9c6; max-width: 56ch; }
  .cta-band .btn { margin-top: 26px; }
  .more-link { display: inline-flex; align-items: center; gap: 8px; margin-top: 28px; font-weight: 600; text-decoration: none; }
  .more-link:hover { text-decoration: underline; }
  .work-card .frame-link { text-decoration: none; display: block; }
  .work-card .live { text-decoration: none; }
  .work-card .live:hover { text-decoration: underline; }
  .work-card .blurb { margin-top: 8px; font-size: 15px; color: var(--ink-soft); line-height: 1.55; }

  /* Case page */
  .case-grid { display: grid; gap: 32px; margin-top: 36px; }
  @media (min-width: 900px) { .case-grid { grid-template-columns: 1.15fr .85fr; gap: 56px; align-items: start; } }
  .case-shot { border-radius: var(--radius); overflow: hidden; border: 1px solid var(--line); box-shadow: var(--shadow); background: var(--white); }
  .case-shot .bar { display: flex; gap: 6px; align-items: center; padding: 10px 12px; border-bottom: 1px solid var(--line); background: var(--cream); }
  .case-shot .bar i { width: 10px; height: 10px; border-radius: 50%; background: #dcdcd9; display: block; }
  .case-shot .bar span { margin-left: 8px; font-size: 12.5px; color: var(--ink-quiet); }
  .case-shot img { width: 100%; aspect-ratio: 4 / 5; object-fit: cover; object-position: top; }
  .facts { list-style: none; margin: 0; padding: 0; border: 1px solid var(--line); border-radius: var(--radius); background: var(--white); overflow: hidden; }
  .facts li { display: grid; grid-template-columns: 120px 1fr; gap: 12px; padding: 12px 18px; border-top: 1px solid var(--line); font-size: 15.5px; }
  .facts li:first-child { border-top: 0; }
  .facts b { font-weight: 600; color: var(--ink-quiet); font-size: 13px; letter-spacing: .06em; text-transform: uppercase; padding-top: 2px; }
  .facts a { color: var(--ink); }
  .case-ctas { display: flex; flex-wrap: wrap; gap: 12px; margin-top: 22px; }
  .quote-block { margin-top: 32px; padding: 22px 24px; border-left: 4px solid var(--saffron); background: var(--saffron-soft); border-radius: 0 12px 12px 0; font-size: 18px; line-height: 1.5; }
  .quote-block small { display: block; margin-top: 8px; font-size: 14px; color: var(--ink-quiet); }